Congress moves to ban selling kids' data to advertisers and brokers
H.R. 6292 — Don’t Sell Kids’ Data Act of 2025 · Filed by Frank Pallone (D-NJ) · Introduced Nov 25, 2025 · Markup held
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What it does
This bill prohibits data brokers from collecting, selling, or sharing personal data of children (under 13) and teens (13–17). It requires data brokers to delete such data upon request within 10 days, establish a public mechanism for deletion requests, and notify users when data is deleted. The FTC enforces the rule as an unfair trade practice; states and individuals can sue for violations, with statutory damages of at least $1,000 per violation and treble damages for willful violations.
Why we flagged it
The bill's core function is straightforward: prohibit data brokers from commercializing children's and teens' personal data. It is a consumer-protection statute with a clear public-health rationale (protecting minors from commercial surveillance and exploitation).
What the text implies
- The 10-day deletion deadline may create operational burden for data brokers with large datasets, potentially raising compliance costs that could be passed to other customers or reduce data-broker profitability.
- Private right of action with $1,000 minimum statutory damages per violation may incentivize class-action litigation; data brokers could face significant aggregate liability if they maintain even small amounts of minor data across many individuals.
The full analysis lists 5 implications of this text.
Who stands to gain
privacy-focused technology vendors (age-verification, data deletion tools); law firms specializing in consumer protection litigation