Big stores cannot charge more based on face or data.
H.R. 10905 — No Personal Data in Grocery Pricing Act · Filed by Eugene Vindman (D-VA) · Introduced Oct 22, 2026 · Referred to committee
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What it does
The bill stops large stores from using facial recognition to set prices. It stops stores from charging more based on personal data. Stores can still offer coupons, loyalty discounts, and markdowns for old food. Stores can charge more for sending food to homes. The Federal Trade Commission and state lawyers will enforce the rule.
Who it affects
Shoppers at large stores gain protection against hidden price hikes. The bill keeps loyalty programs and age-based discounts. Small stores and convenience shops are not covered by the rule.
One thing to notice
Stores might raise prices for all shoppers to make up lost money. Only stores bigger than 15,000 square feet must follow the rule.
From the analysis of the bill text, linked under Primary records below.
Where it stands
- Oct 22, 2026 — Introduced · Congress.gov: “Introduced in House”
- Oct 22, 2026 — Referred to House Committee on Energy and Commerce · Congress.gov: “Referred to the House Committee on Energy and Commerce”
Dates and quoted wording are Congress.gov's action record; the timeline shows status changes, not every procedural step.
Words to know
- facial recognition — Technology that identifies people by scanning their face.
- loyalty discounts — Lower prices offered to shoppers who shop at the same store often.
- markdowns — Price cuts on items, often for food that will go bad soon.
How this was measured
Analysis — Quorum's AI read the bill text published by Congress.gov (10,872 characters) on Oct 28, 2026. Section numbers in the findings refer to that text, linked below; transparency and hidden-provision scores are compared against the median of 16,595 analysed bills.
Status and sponsors — Congress.gov's bill record — actions, committee referrals and cosponsors — loaded nightly. The timeline shows status changes, not every procedural action.
As of — page rendered 2026-10-28.
“Big stores cannot charge more based on face or data.” QuorumCivic. https://share.quorumcivic.app/bill/119/hr10905/simple Report an error
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