Law expands child privacy rules to teens, bans ads targeted at minors.

What it does

The bill strengthens rules that protect kids online. It now covers teens ages 13 to 16. Companies must get permission from parents or teens before collecting their data. Companies cannot use kids' or teens' data to show them targeted ads. Kids and teens can ask companies to delete their data.

Who it affects

Kids and teens gain the right to delete their data and stop targeted ads. Parents gain control over what data companies collect from their children. Companies must follow stricter rules about collecting and using data from minors.

One thing to notice

Schools can collect student data without parent permission if they have a written deal with the company. The deal must limit use to school purposes, but the law does not define school purposes.

From the analysis of the bill text, linked under Primary records below.

Where it stands

21 cosponsors: 13 Democrats, 7 Republicans, 1 Independents.

• Mar 4, 2025 — Introduced · Congress.gov: “Introduced in Senate”
• Mar 4, 2025 — Referred to Senate Committee on Commerce, Science, and Transportation · Congress.gov: “Read twice and referred to the Committee on Commerce, Science, and Transportation”
• Jun 25, 2025 — Reported out of committee · Congress.gov: “Committee on Commerce, Science, and Transportation. Ordered to be reported with amendments favorably”
• Mar 5, 2026 — Passed the Senate · Congress.gov: “Passed Senate with amendments by Unanimous Consent. (consideration: CR S860-869; text: CR S861-868)”

Dates and quoted wording are Congress.gov's action record; the timeline shows status changes, not every procedural step.

Money around this bill

53 groups reported lobbying about this bill. They filed 73 reports from Dec 2025 to Jun 2026.

Those reports show $40,050,909 in lobbying spending. Each report lists about 17 bills. So that money was not all for this bill.

More groups named this bill than 99% of bills with any report.

Ed Markey, who sponsored the bill, received $584,610 from PACs for the 2026 election.

• Google Client Services LLC — $6,920,000 in 2 reports
• Meta Platforms, Inc. and Various Subsidiaries — $5,990,000 in 1 report
• American Association for Justice — $3,610,000 in 2 reports
• Entertainment Software Association — $2,810,000 in 2 reports
• Microsoft Corporation — $2,690,000 in 1 report

Lobbying is legal. These reports show who lobbied about this bill, not what changed.

Words to know

• targeted ads — Ads picked for a person based on their habits, interests, or location.
• permission — Clear approval from a parent or teen before a company collects their data.
• data — Information about a person, like their name, location, fingerprints, or face scans.
• lobbying — Trying to influence lawmakers about a bill. Companies and groups pay people to do this.
• PACs — Groups that collect money and give it to candidates for office.
• sponsored — To sponsor a bill is to introduce it in Congress and put your name on it.