Bill requires devices to track kids' ages to stop targeted ads
S. 5090 — Digital Age Assurance Act of 2026 · Filed by Andy Kim (D-NJ) · 3 cosponsors · Introduced Jul 22, 2026 · Referred to committee
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What it does
The bill makes operating system makers collect users' birth dates. They sort people into age groups: under 13, 13–15, 16, and 17 and up. They share the age group with app makers and websites using encrypted signals. The bill bans companies from targeting ads at kids or selling their data. Parents must link accounts for kids under 17. Companies that break the rules pay $2,500 to $7,500 per child affected.
Who it affects
Kids and teens get protection from targeted ads and data sales. Parents of kids under 17 must link their child's account. Operating system makers, app makers, app stores, and websites must follow the new rules.
One thing to notice
Every device must collect and keep age data on all users. This creates a big database of ages that could be used for other purposes if laws change later.
From the analysis of the bill text, linked under Primary records below.
Where it stands
3 cosponsors: 2 Republicans, 1 Democrats.
- Jul 22, 2026 — Introduced · Congress.gov: “Introduced in Senate”
- Jul 22, 2026 — Referred to Senate Committee on Commerce, Science, and Transportation · Congress.gov: “Read twice and referred to the Committee on Commerce, Science, and Transportation”
Dates and quoted wording are Congress.gov's action record; the timeline shows status changes, not every procedural step.
Words to know
- operating system — The main software that runs a device, like iOS or Android.
- encrypted signals — Messages sent in secret code so only the right person can read them.
How this was measured
Analysis — Quorum's AI read the bill text published by Congress.gov (25,094 characters) on Jul 31, 2026. Section numbers in the findings refer to that text, linked below; transparency and hidden-provision scores are compared against the median of 14,707 analysed bills.
Status and sponsors — Congress.gov's bill record — actions, committee referrals and cosponsors — loaded nightly. The timeline shows status changes, not every procedural action.
As of — page rendered 2026-09-23.
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