Online retailers must now disclose where foreign products come from
H.R. 9057 — COOL Online Act · Filed by Carlos Gimenez (R-FL) · 1 cosponsor · Introduced May 29, 2026 · Referred to committee
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What it does
This bill requires online retailers to display the country of origin and the seller's location for new foreign-made products sold on the internet, with enforcement by the FTC. Retailers can rely on information provided by manufacturers or distributors, and small sellers (under $20,000 annual sales) and used goods are exempt.
Why we flagged it
The bill's core mechanism is a mandatory disclosure requirement designed to inform consumers about product origin and seller location. It is a transparency measure, not a trade barrier or subsidy, though it may have incidental effects on import-heavy retailers.
What the text implies
- The bill may disproportionately affect online marketplaces (Amazon, eBay, Etsy) that aggregate third-party sellers, as they become liable for ensuring origin disclosure across millions of listings unless they can prove reliance on seller-provided data.
- The 12-month implementation window and requirement for an interagency MOU create regulatory uncertainty; the FTC, CBP, and USDA must coordinate on what 'conspicuous' disclosure means and how to verify origin claims.
The full analysis lists 4 implications of this text.
Who stands to gain
Domestic manufacturers and retailers (reduced competition from unidentified foreign goods); Compliance software vendors (origin-tracking and disclosure automation tools)